The Oasis

This should be a relatively short but rich and specific client-centered description of your business, who you help, how you help, and so forth. Resist the urge to focus on yourselves and instead, focus on your client, what they'll feel, what their experience will be, using evocative language that will inspire their imagination and make them want to make an appointment right now!

This is an opportunity to speak directly to your ideal client. It is a well-known fact that appealing to everyone leads to less than satisfying results for hands-on business. It can even lead to lost income and burnout with clients who aren't in sync with your business. Instead, speak in the language that your ideal client speaks. Address their needs right here, right now. Let them know that you've got all of their needs dialed.